Saturday, September 14, 2013

Chipotle sticks thumb in Big Ag’s eye …

Yes, I understand that the Chipotle chain remains corporate, even after severing its ownership ties with Mickey D’s.  I recognize that its commitment to avoid hormone-laced, inhumanely treated concentrated animal feeding operation (CAFO) meat and to use local produce is weasel-worded in terms like “whenever possible” and “when practical.”

But that said, you’ve got to love Chipotle's recent “Scarecrow” advertising campaign, and the way it sticks a thumb in the eye of Big Agriculture.