It's worth clicking through to read the full story about how and why McDonald's restaurants failed in Bolivia and left the South American country after a 12-year run of economic losses.
But I can't help but lift out this delicious (not!) discussion of what actually goes into the McRib:
The McRib: 70 ingredients all restructured into oneAll together now: Eeeuuuwww!
Did you know that the McRib is processed with 70 different ingredients which include azodicarbonamide, a flour-bleaching agent often used in producing foamed plastics? McRibs are basically "restructured meat technology" containing a mixture of tripe, heart, and scalded stomach. Proteins are extracted from this muscle mixture and they bind the pork trimmings together so they can be molded in a factory. The McRib is really just a molded blob of restructured meat, advertised and sold like fresh ribs. There's nothing real about it, the preparation or the substance. In fact, McRibs really came about because of a chicken shortage. The restructured meat technology approach kept the McRib on the menu, despite the shortage, and the profits continued rolling in.
Click to read the FoodMatters article, "Finally! A Whole Nation Rejects McDonalds."