Paper Boy, an outfit based in Sonoma, Calif., has launched a new line of wines packaged in a standard-size wine "bottle" made of recyclable cardboard.
Currently offering a 2012 Paso Robles Red Blend and a 2012 Mendocino County Chardonnay, Paper Boy promotes its package with plenty of exclamation points and capital letters: "It's super-light. It's ultra-green. It stays cooler longer. Recycles better. It tastes great. & it's here...THE WORLD'S FIRST PAPER WINE BOTTLE!"
The world's first paper wine bottle, the firm says, is "80 percent lighter than glass, produced from pre- and post-consumer waste and recycled/organic materials, it is an ultra-green package."
Read my full 30 Second Wine Advisor column on WineLoversPage.com, with this week's tasting report on a good, affordable Chianti in a traditional <i>glass</i> bottle.